
12:01
I’ve been posting about 12:01 but I’ve notice not everyone knows what is 12:01? In the heart of the Tenderloin, 12:01 clothing was created by a group of friends who shared the appreciation for art, fashion, and music. Established in 2012, and based upon the principles of “Carpe Diem”, 12:01 is an mentality of doing what you want to do at the first minute of the day, no matter what that is.
And I must requote this, “Fashion has to reflect who you are, what you feel at the moment, and where you’re going. It doesn’t have to be bright, doesn’t have to be loud. JUST HAS TO BE YOU.” -Pharrell Williams